At RatingWidget we focus on ratings. That’s where we excel and focus at. We do not support commenting. If you like to add comments to your site, there are plenty of great solutions for that. For example: DISQUS, Facebook Comments, Livefyre.
Bottom line – we help to bring new potential customers to the store while Yotpo helps to close the deal by showing previous clients reviews (if positive). How we do that? We help the store to use the wisdom of the crowd, and collect an instant feedback using straight forward 5 star rating. Then, by leveraging the Rich-Snippets Premium feature, the ratings intelligently embedded into Google’s SERP to increase the CTR by up to 30%. More traffic = more sales!
It’s all about Social Proof, that’s the name of the game! Here are some studies that explains how the ratings can increase your products conversion rates:
- According to Google, 70% of Americans now say they look at product reviews before making a purchase.
- A CompUSA and iPerceptions study revealed that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
- According to Harvard Business Review research, a 1-star increase in Yelp rating leads to 5-9% growth in sales.
Furthermore, once your SERP will include the ratings and your search incoming traffic will increase – your store will get more leads which means more potential customers.