It’s fairly very simple task. Open your product template liquid in the editor, and add the schema.org/Offer metadata:

<div itemprop=”offers” itemscope itemtype=”http://schema.org/Offer”>

<span itemprop=”price”>{{ product.variants.first.price | money }}</span>

<meta itemprop=”priceCurrency” content=”{{ shop.currency }}” />

<meta itemprop=”availability” content=”in_stock”/>

</div>

RatingWidget will add a special Rich-Snippets that will add ratings right into your store’s Google SERP (Search Engine Results Page). This will make your SERP more attractive and eye-catching! The rich-snippets are designed to provide users a sense of what the webpage may include, and help them discover sites that are directly relevant to their searches, resulting in higher click-through rates. Ratings in SERP can help users to better identify pages with good products.

SERP Rich-Snippets

It’s all about Social Proof, that’s the name of the game! Here are some studies that explains how the ratings can increase your products conversion rates:

• According to Google, 70% of Americans now say they look at product reviews before making a purchase.
• A CompUSA and iPerceptions study revealed that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
• According to Harvard Business Review research, a 1-star increase in Yelp rating leads to 5-9% growth in sales.

Furthermore, once your SERP will include the ratings and your search incoming traffic will increase – your store will get more leads which means more potential customers.

Shopify: Copy the title of a product with a rating that already has at least one vote.

WordPress: Copy the title of a page or post with a rating that already has at least one vote.

Query format: {{search_keywords}} site:{{site}}

Replace {{search_keywords}} with the title that you have just copied and replace {{site}} with your domain.

For example, if the product title is “great big hamburger” and the domain is “greatbigstuff.com”, the query should be:

great big hamburger site:greatbigstuff.com

Go to google.com and use the query format above, then search.

If you can see the ratings in the search result – the configuration is correct!

The first thing you should do is to make sure that you’ve configured the ratings’ rich-snippets correctly. Go back to the this topic and follow the instructions. Once the configuration is right, usually it takes about two weeks until Google will add the Rich-Snippets ratings. It’s really varies according your store’s content quality, crawling frequency, pagerank and many other parameters. Even though we have many clients that the ratings appeared on their SERP, we can’t assure that Google will eventually add the ratings’ rich-snippets. Unfortunately we don’t have an access to their algorithms.