Bottom line – we help to bring new potential customers to the store while Yotpo helps to close the deal by showing previous clients reviews (if positive). How we do that? We help the store to use the wisdom of the crowd, and collect an instant feedback using straight forward 5 star rating. Then, by leveraging the Rich-Snippets Premium feature, the ratings intelligently embedded into Google’s SERP to increase the CTR by up to 30%. More traffic = more sales!