RatingWidget will add a special Rich-Snippets that will add ratings right into your store’s Google SERP (Search Engine Results Page). This will make your SERP more attractive and eye-catching! The rich-snippets are designed to provide users a sense of what the webpage may include, and help them discover sites that are directly relevant to their searches, resulting in higher click-through rates. Ratings in SERP can help users to better identify pages with good products.
It’s all about Social Proof, that’s the name of the game! Here are some studies that explains how the ratings can increase your products conversion rates:
- According to Google, 70% of Americans now say they look at product reviews before making a purchase.
- A CompUSA and iPerceptions study revealed that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
- According to Harvard Business Review research, a 1-star increase in Yelp rating leads to 5-9% growth in sales.
Furthermore, once your SERP will include the ratings and your search incoming traffic will increase – your store will get more leads which means more potential customers.
The first thing you should do is to make sure that you’ve configured the ratings’ rich-snippets correctly. Go back to the this topic and follow the instructions. Once the configuration is right, usually it takes about two weeks until Google will add the Rich-Snippets ratings. It’s really varies according your store’s content quality, crawling frequency, pagerank and many other parameters. Even though we have many clients that the ratings appeared on their SERP, we can’t assure that Google will eventually add the ratings’ rich-snippets. Unfortunately we don’t have an access to their algorithms.
From our experience it takes about two weeks until Google will add the ratings to its search engine results page (SERP). It’s really varies according to your site’s content type & quality, crawling frequency, pagerank, and many other parameters. Moreover, it also depends on the visitor’s country and device, so some users might see it while other’s don’t
Even though we have many clients that the ratings appeared on their SERP, we can’t assure that Google will eventually add the ratings’ Rich-Snippets. Unfortunately we don’t have an access to Google’s algorithms
What we can assure is that we follow the correct meta format schema rules according to Google’s recommended standards and you’ll be able to verify it via Google’s official Rich-Snippets testing tool.